Please consider that a female shopper may be very embarrassed about being in a gun store — one of the last bastions of male-dominated independence and power. Consider also that if this is their first-time purchase they are also too often coming in out of fear, or a severe trauma which has occurred in their life.
A genuinely friendly smile and a courteous greeting of “good morning” will set the tone. In my store, I have a small supply of various flavored tea bags along with a spotlessly clean guest cup works wonders in setting your new female customer at ease. “May I pour you a cup of tea?” is a tactic that they certainly are not expecting and, more often than not, is initially declined. The fact that it was offered is the key; don’t forget to offer again before the sale is over.
